The competitive Republican primary in Alabama’s Second Congressional District is heating up.

The same day that Wiregrass businessman Jeff Coleman released his fifth television ad of the cycle, former Alabama Attorney General Troy King announced his first.

King’s ad, entitled “Mom,” features his mother, Natalie.

“There are some people who just don’t like me,” King says to begin the spot.

“Like the liberals who want to take our guns,” his mother chimes in. “They don’t like you because you passed the ‘Stand Your Ground’ law.”

“That’s true,” the former attorney general remarks.

“The abortion people don’t like you because you stood up for unborn babies,” Natalie adds.

“That’s true, too,” King comments. “I’m Troy King, and I approve this message, especially since liberals in Alabama haven’t ever liked me.”

“It’s OK, honey,” Natalie responds. “The liberals in Washington are not going to like you, either.”

Watch:

This comes the week after Prattville businesswoman Jessica Taylor released her first TV ad. The field of candidates, which also includes former State Rep. Barry Moore (R-Enterprise), is vying to succeed retiring U.S. Rep. Martha Roby (AL-02).

King has previously released a video ad that was running on digital platforms rather than television.

The primary will be held on March 3.

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn