Earlier this week, Auburn wide receiver Sammie Coates was seen wearing a shirt that read “State of Auburn,” depicting the state of Alabama outline, filled in with blue and striped with blue and orange. The shirt was only available to football players at the time, but was an instant hit. This, of course, did not go over very well with Alabama fans, so Auburn capitalized on the mass marketing opportunity.
This is some high-quality jabbing from Auburn to Alabama fans, eclipsed only by printing the clock of the 2013 Iron Bowl — “0:01” — on any piece of merchandising imaginable.
The trolling opportunity was just too good to pass up.
Acting quickly, Auburn athletics director Jay Jacobs thought they should make more because they’re so hot right now. The shirts are now available in the bookstore, and every fan will receive a sticker at this weekend’s game against Texas A&M.
This design seems hot right now. I hope all students will put this on their car. You'll get one at the game Saturday! pic.twitter.com/IJAsqRC2hh
— Jay Jacobs (@jayjacobsauad) November 7, 2014
It’s a cool design with a message that will undoubtedly make Alabama fans’ blood boil. The teams are both currently on a path to the inaugural College Football Playoff, and the 2014 Iron Bowl may once again be the most important game of the year.
But before bragging rights can be switched to Alabama’s side or remain in the Plains for another year, plan on seeing these stickers and shirts all around the state. The state of Auburn.
