256 Today is made up of a dedicated local team reporting the news that impacts North Alabamian’s daily lives. Rooted in the community, 256 Today has boots on the ground working to share the latest news on business, government, workforce, culture and community. The goal at 256 Today is to deliver the news that tells the story of the region with a knowledgeable approach and respect for the audience. 256 Today is Smart News for Smart People.

In North Alabama there are rocket scientists, health care professionals, stay-at-home parents, computer analysts, educators, farmers, contractors, engineers, artists, military personnel, and so much more. No matter the occupation, 256 Today believes the Tennessee Valley is tied together by people who are all (S)elf-sufficient, (M)otivated, (A)dept, (R)esourceful, and (T)rustworthy. People who deserve to have their local news reflect that. People who are – as the dictionary defines it – “capable of independent action,” and as we define it, smart as hell.

Respect is the foundation upon which 256 Today is built.

“Respect for our audience, respect for our region and respect for our staff and contributors is the foundation upon which our delivery of news and information is built,” states CEO Mecca Musick

256 Today is independently owned and funded by advertising revenue generated from our digital, radio and broadcast platforms, as well as event sponsorships.