Fresh off the announcement of a massive fundraising haul in the first quarter of 2014, Paul DeMarco’s congressional campaign is kicking it into high gear and starting to spend some of that cash to move votes.

Here’s the transcript for the DeMarco campaign’s first television ad, which can viewed above:

I’m Paul DeMarco. Do you want to change Washington? Here’s how:

In the state legislature, I never voted for or took a pay raise. I’ll support a bill that cuts off congressmen’s salaries, unless they pass a budget. Put a leash on the IRS. Stop targeting conservatives. A fairer, flatter tax code will help. And never increase the debt, without decreasing spending.

I’m Paul DeMarco. I approved this message because I’ll fight for what we believe — no matter what.

DeMarco hits on issues that are no-brainers for a GOP primary in a deep red district — IRS targeting of conservatives and tax reform, for instance.

But there are some pretty interesting nuances in the messaging in DeMarco’s first ad that allude to some of the biggest fights in Congress over the last couple of years.

Debt ceiling debates have been some of the most contentious fights on the Republican side of the aisle, with tea partiers at one point demanding the repeal of ObamaCare as a condition of raising the nation’s borrowing limit. Some went even further.

“There are some of us that think the President shouldn’t get any more money until he can explain the issues around Benghazi,” Rep. Marsha Blackburn, Republican of Tennessee, told TIME.

Republicans in House leadership, however, have typically advocated for a trade off of future spending cuts in return for raising the limit immediately. Some have referred to that as “the Boehner Rule.” The Obama Administration and Congressional Democrats usually push for an increase with no conditions attached.

DeMarco says in his ad that he would “never increase the debt, without decreasing spending.”

The state representatives from Homewood also calls for “a bill that cuts off congressmen’s salaries, unless they pass a budget.” Senate Democrats recently announced the would not pass a budget this year, which has been their typical M.O. since President Obama took office. On the other hand, some staunch conservatives have demanded a balanced budget amendment.

We’re only talking about a few sentences here, so it’s probably unreasonable to read too much into any of this. But it does perhaps give a little insight into Rep. DeMarco’s governing philosphy.

What do you think about the ad? Is it effective? Let us know in the comment section below or by tweeting @YHPolitics.

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