Blue Cross and Blue Shield of Alabama wins Excellence in Health & Well Being Award

David Palmore

This week, Blue Cross and Blue Shield of Alabama was one of 44 large employers awarded the prestigious Business Group on Health Best Employers: Excellence in Health & Well-being Award.

This award is given to companies that have shown outstanding commitment to advancing employee well-being through comprehensive and innovative benefits and initiatives.

Blue Cross was specifically recognized for its BeWell program that promotes emotional, financial, physical, and social wellness.

Tim Vines, president and CEO of Blue Cross and Blue Shield of Alabama, said in a statement, “Implementing engaging and rewarding programs that encourage employees and their families to live healthier lifestyles continues to be a priority.”

The award criteria focused on leadership and culture; holistic well-being approaches, including mental health, financial security, physical health, social connectedness, job satisfaction; and metrics and evaluation.

LuAnn Heinen, vice president of the Business Group congratulated each recipient of the award for “establishing standards, to benefit workforces for years to come, and for serving as a model for other companies looking to expand benefit offerings.”

At a time when record numbers of Americans are leaving their current employment citing dissatisfaction with the job or benefits, Blue Cross and Blue Shield of Alabama is innovating and taking steps to improve working conditions by listening to their employees.

Ellen Kelsay, Business Group on Health CEO, further highlighted this point by saying, “Blue Cross and Blue Shield of Alabama has demonstrated a strong commitment to employee well-being, all against the backdrop of a pandemic and a parallel mental health crisis.”

Blue Cross Blue Shield of Alabama has insured Alabamians for over 85 years.

Headquartered in Hoover, BCBS of Alabama currently employs around 5,000 Alabamians and provides coverage for 3 million residents in the state. This includes coverage plans to corporations, individuals and the senior market.

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