Birmingham-headquartered marketing firm Big Communications has made a Super Bowl ad promoting the Fox broadcast of the 2020 Daytona 500.

The firm was tasked with making the ad by Fox Sports’ marketing team. When the ad airs on Sunday, it will be the first time in Big’s 25-year history that one of their ads will broadcast during the Super Bowl, which is the advertising industry’s biggest event of the year. Recent Super Bowls have averaged around 100 million American television viewers.

Blake Danforth, vice president of marketing for Fox Sports, credits Big’s award-winning work on Valvoline’s Never Idle campaign with piquing his interest in the firm.

In a statement, Danforth said, “Big’s creative team had a genuine understanding of exactly what makes NASCAR fans love the sport with such an unrelenting, unrivaled intensity.”

“Promoting something as huge as the Great American Race on the biggest stage in all of advertising — that’s kind of a big deal,” commented Ford Wiles, Big partner and chief creative officer.

“This is the kind of moment that we live for — putting Alabama’s talent on display for the world to see,” Wiles concluded.

You can view Big’s Super Bowl ad here.

Henry Thornton is a staff writer for Yellowhammer News. You can contact him by email: henry@new-yhn.local or on Twitter @HenryThornton95.