AUBURN, Ala. – J&M Bookstore was nominated by the public and selected to be in the nation’s Top 10 UPS Football Town Business Landmarks.

According to the UPS contest website, the nominees for these business landmarks are “small businesses that transform themselves to handle massive demand and make game day even more special year after year.”

J&M Bookstore has been a staple in the Auburn community since 1953, being the place where generations of fans have visited after their first Auburn game, bought their first Auburn t-shirt, and taken their children when showing them around campus. Thought to be an essential aspect of Auburn game day tradition, J&M Bookstore is now going beyond Alabama and reaching national recognition for its role as a landmark business in a football town.

J&M, an #Auburn tradition since 1953! Downtown open after the win! Come see us! #UPSFootballTown #jandm #WarEagle pic.twitter.com/lCSKkcnTMr

— J&M Bookstore (@j_mbooks) October 3, 2015

Elizabeth Johnston, social media manager for J&M Bookstore, said that the nomination is an amazing way to reflect not only the store, but the heart of the Auburn community.

“The biggest part is that I really think this is a great opportunity for us to showcase the Auburn family and our campus and university and beautiful town,” Johnston said. “I think it’s a bigger picture. It’s about getting recognition for Auburn — the Auburn family coming together to help us win this, which will be great for everybody.”

Trey Johnston, the store’s current owner, said J&M is a regular stop on game day in Auburn.