Alabama vehicles lift Hyundai to record sales month

Michael Tomberlin

Hyundai had its best sales month ever in March, accelerated by its Alabama-built cars and SUVs.

The automaker’s U.S. sales last month totaled 72,740 vehicles, up 153% from March 2020 and beating all previous months for Hyundai sales. The company’s top three and four of its five best-selling vehicles are made at Hyundai Motor Manufacturing Alabama in Montgomery (HMMA).

Leading the way was the latest addition to the Montgomery assembly line, the Tucson SUV. That was followed by the Elantra sedan and the Santa Fe SUV as the top three sales leaders for the month. The Sonata sedan, its flagship Alabama vehicle, ranked fifth in sales for the month.

The Kona, which is not built in Alabama, was the fourth-best seller for the month.

“It was a historic U.S. sales performance in March and Q1 for Hyundai,” said Randy Parker, senior vice president, National Sales, Hyundai Motor America. “Strong consumer confidence, stable inventory, a compelling lineup, attention-grabbing advertising and the efforts of our dealer partners all came together to deliver these results. With the all-new Tucson, our highest-volume model, arriving at dealerships, we will build on this momentum and continue to gain market share.”

The automaker’s model lineup will get another big boost from Alabama later this year, when the first Hyundai Santa Cruz pickup truck (Hyundai is calling it a Sport Adventure Vehicle) arrives in showrooms. HMMA will begin producing the Santa Cruz this summer.

(Courtesy of Alabama NewsCenter)

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