Rep. Martha Roby (R — AL-02) us up with a brand new ad titled, “Margaret and George,” named after the Roby’s two young children. The ad takes aim at President Obama’s spending record which has added $5 trillion to the national debt, leaving the bill for future generations to pay. Targeted direct mail to identified likely voters is timed to hit mail boxes in the 2nd congressional district next week.

Roby’s opponent is Democrat Therese Ford, a retired state employee who says she’s “running because of the dysfunction of the House of Representatives in Republican hands.” If passing jobs bill after jobs bill and a budget that gets America back on a sustainable path is dysfunction…then fine. Of course there was no mention of the Democrat-controlled Senate that has refused for 3 years to even pass a budget, or of the Obama budget that didn’t even get a single vote. Ford told the Montgomery Advertiser earlier this year that she worked for the Alabama Criminal Justice Information Center for 27 years and has since worked as a dual enrollment teacher.

Ford hasn’t gained much traction in her first run at public office. But it’s clear the extremely popular Roby is taking nothing for granted. “Our mentality is that if you want to stay in the lead, you always run like you’re behind,” Roby’s Chief of Staff Stephen Boyd told Yellowhammer.

Roby’s ad is below along with the transcript. What do you think? Is the ad effective?

“These are our children, Margaret and George. They already owe $51,000 and counting – their share of the national debt. Under Barack Obama, America has borrowed $5 trillion. My kids and yours will get the bill. So I voted to cut spending, cap it in the future, and balance the budget. Less government means more opportunity for small business to create American jobs. I’m Martha Roby and I approved this message because their generation is worth fighting for.”