A new law signed by Governor Kay Ivey aims to strengthen the doctor-patient relationship by ensuring physicians can speak freely with patients about medical costs and treatment options.

SB43, sponsored by State Sen. Tim Melson (R-Florence) was officially signed into law and will go into effect on October 1, 2025.

The Medical Association of the State of Alabama praised the legislation, describing it as a major step toward preserving transparency in healthcare. According to the Association, the law prohibits the use of so-called “gag clauses” in contracts between physicians and health insurers or healthcare facilities.

These clauses have previously restricted physicians from discussing the cost, effectiveness, or alternatives of medical treatments with their patients.

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The Medical Association stated the new law will ensure that no insurer or facility can penalize a physician for having open, honest conversations with their patients. The organization emphasized that such communication is fundamental to quality care and patient trust.

“This bill ensures that nothing gets in the way of physicians being fully transparent with their patients,” said Dr. Mark LeQuire, president of the Medical Association.

“No insurance contract or facility policy should ever silence a doctor who is trying to help their patient make an informed decision.”

Under the new law, any contract provision that seeks to limit a physician’s ability to share cost or treatment comparison information is deemed legally unenforceable.

The Medical Association has long supported measures to promote cost transparency and open dialogue in healthcare, and the organization expressed appreciation for Sen. Melson’s leadership in advancing the bill through the Legislature.

Sherri Blevins is a writer for Mountain Valley News and a staff writer for Yellowhammer News. You may contact her at sablevins@farmerstel.com.