State Representative Matt Fridy’s (R-Montevallo) campaign for the Alabama Court of Civil Appeals released an ad Monday that shows Alabama citizens vouching for the candidates’ character and legal abilities.

In the closing moments, the ad also features a clever turn of phrase, “Vote Fridy on Tuesday,” that the campaign hopes will stick with viewers.

The 30-second spot will begin airing on radio and cable this week.

The individuals featured in the ad, who go unidentified, vouch for Fridy’s “brilliant legal mind” and his “integrity.”

Additionally, one man in the ad lauds Fridy as a “staunch conservative.”

The new piece is more conventional than the campaign’s first advertisement, which went for a humorous tone.

Fridy is widely considered the favorite to win the Civil Appeals Court race. His only opponent in the primary, Phillip Bahakel, has not been able to accrue much money for his campaign and has not released a television ad.

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Henry Thornton is a staff writer for Yellowhammer News. You can contact him by email: henry@new-yhn.local or on Twitter @HenryThornton95.