Charles Barkley is kicking off a new business venture with the home of the Atlanta Hawks, State Farm Arena. The Leeds, Alabama native and Auburn basketball legend who has turned into one of the most prominent figures in the sports media world announced a partnership between the arena, team and Barkley’s vodka brand, Redmont.

The Redmont Vodka bar, which will be open in the 100-level concourse and near Sections 104 and 105 of the arena, will offer fans of or over the age of 21 the opportunity to be able to purchase specialty drinks and cocktails made with Redmont Vodka.

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Redmont Distilling Co. is based in Birmingham and founded by Barkley. It is the first legal distillery in Birmingham since Prohibition. The product advertises itself as a “Premium 8x distilled, gluten-free, non-GMO spirit.”

“I’m thrilled to team up with the Hawks and State Farm Arena and bring some of Alabama in Redmont Vodka to basketball fans and concertgoers here in Atlanta,” said Barkley. “It’s a fantastic opportunity to combine my passion for the game, having fun and two of my favorite Southern cities.”