Canon’s “Inspired” commercial took home Best Commercial honors at this week’s Creative Arts Emmys.

Set to a song called “Beautiful Dreamer” sung by a relatively unknown singer-songwriter named Rachel Fannan, the commercial follows amateur photographers going to great lengths to capture the perfect shot.

Canon’s “Inspired”

Here are the other spots Canon beat out for the top prize.

Google Chrome’s “Jess Time”

Nike’s “Jogger”

Grey Poupon’s “The Lost Footage”

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