Talk show legend Bill ‘Bubba’ Bussey of the “Rick and Bubba Show” is returning to a place of personal significance when the program comes to an end later this year.

Bussey revealed on the show Thursday that he has now taken a job with his alma mater, Jacksonville State University, as an assistant athletic director for broadcasting.

“We are excited to add someone with the experience and expertise that Bill has to lead our athletic broadcasting team,” said Jacksonville State Director of Athletics Greg Seitz. “He will be a true asset to Jax State when you look at his experience as an engineer, his on-air experience, and his experience in building, daily operation and expanding a network will only help us improve and enhance our athletic broadcasting division.”

The Montgomery native is looking forward to helping expand the university’s athletic brand.

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“I’m thrilled to return to Jacksonville State University as the Assistant Athletic Director overseeing the Athletic Broadcasting,” Bussey said on social media. “It’s fantastic to be given the opportunity to serve my hometown and my alma mater, where I have so many fond memories.”

“We are eager to advance Jacksonville State University’s mission and increase awareness of our exceptional institution by expanding the reach of our ever-growing athletic program.”

In his new role, the talk show host will be in charge of all broadcast operations for in-house productions.

Bussey will have the opportunity to work with another radio legend at JSU.  Former University of Alabama commentator and now voice of JSU baseball, Eli Gold, has also been brought on to boost the school’s athletic image.

“The Rick and Bubba Show” has 3.5 million listeners across the country every day. The show is broadcast on over 70 radio and TV stations.

Austen Shipley is a staff writer for Yellowhammer News. You can follow him on X @ShipleyAusten