The Birmingham Business Alliance has partnered with Development Counsellors International to share positive stories of the Birmingham area “with the world.”

“It’s often been said that if we could get someone to visit Birmingham, they would see the overwhelmingly positive quality of life here and choose to stay as a result,” said Steve Ammons, president & CEO of the BBA. “From our friendly business atmosphere to our abundance of livability options, we know that the Greater Birmingham Region has a compelling message, and we’re ready to share it with the world.”

Development Counsellors is a global economic development and destination marketing firm.

“Marketing is a critical component of our competitive economic development strategy,” said Karla Khodanian, BBA chief communications officer. “The Greater Birmingham Region is overflowing with stories worth sharing and telling broadly.

“We look forward to working with our local and national partners to uncover those stories and shine a spotlight on the message that Birmingham has more to offer for everyone.”

DCI arrived in the area Wednesday. They will be working with business owners, community members, influencers, and leaders throughout the metro area to further the regions national notoriety.

The new push for positive media exposure is part of the BBA’s branding initiative and “Birmingham Has More” campaign. To help boost the initiative, the BBA has worked in tandem with several “big communications” companies. A complete website will be introduced this year.

Austen Shipley is a staff writer for Yellowhammer News.