Bama Blitz, The University of Alabama’s annual online fundraising campaign, will launch at noon CDT Tuesday and conclude Thursday at noon CDT.

Alumni, faculty, staff, students and friends of UA can use the power of social media and crowdfunding to build support for a series of unique and impactful passion projects from UA colleges, schools and units. Now in its sixth year, the goal of Bama Blitz is to encourage giving at any level while highlighting unique and impactful projects that might otherwise go without funding.

In addition to the online support from donors, Bryant Bank has agreed to distribute $50,000 equally among passion projects that reach their fundraising goals.

Last year’s Bama Blitz raised a record $6.1 million from 1,329 gifts from alumni and supporters.

Gifts can be made at bamablitz.ua.edu. The website will provide live updates about fundraising totals for each passion project, as well as the total amount of money raised for the University.