Alabama Crimson Tide star wide receiver Ryan Williams has landed a major new NIL deal with one of the most iconic brands in the history of athletics.

According to a release from the apparel and gear giants, Nike has added Williams to its endless rolodex of athletes and gives the Crimson Tide a dedicated Nike athlete.

Hollywood is joining the Nike family. ✔️@Ryanwms1 #RollTide pic.twitter.com/oWzQxBPTPk

— Alabama Football (@AlabamaFTBL) July 18, 2025

“Since I can remember, Nike has always been the best fit on and off the field,” Williams said. “Family has always been a huge part of who I am. When I had the opportunity to join the Nike family, I knew I had to just do it.”

Alabama has been aligned with Nike for more than 30 years, but Williams getting the chance to ink his own deal is a massive development as only the second college football player to ink a contract with the swoosh.

Joining former Colorado quarterback Shedeur Sanders, Williams gets the chance to grow his platform even more as his legend grows.

As a 17-year-old freshman, Williams had 865 receiving yards and eight touchdowns, ready this season to take the next step and dominate even further.